Marketing

Field of knowledge: D “Business, Administration and Law” · Qualification: Professional Junior Bachelor in Marketing.

EPP “IT Marketing and Business Communications”

An IT marketer is a specialist who implements a set of measures aimed at promoting a variety of goods and services in the virtual market: from promoting websites and social network communities to developing a strategy for a brand’s online presence. A professional marketer knows not only how to use internet technologies to promote services, but also understands the psychology of partners.

Representatives of this profession are able to

• collect, filter and analyse data on demand for and supply of products and services;
• attract the target audience and study its needs thoroughly;
• develop a strategy for promoting a product or service online;
• supervise the process of creating and promoting websites;
• run advertising campaigns and PR campaigns, and develop high-quality content;
• promote a brand on social networks (SMM) and implement viral marketing;
• organise e-mail mailings and advertising using traffic arbitrage;
• optimise websites and fill them with content useful to the target audience;
• develop materials for banner, contextual and other advertising;
• adapt websites to different devices — tablets, smartphones, etc.

They can hold the positions of: advertising agent, PR manager, contextual advertising specialist, website promotion analyst, sales organiser.

College students have the opportunity to acquire one of the professions in demand on the labour market, master professional skills in IT marketing, make forecasts and develop recommendations for improving the activity of an enterprise, and develop their creative and sporting abilities in clubs, societies and sections.