A practical session with a leading SEO specialist on the topic: “Modern Strategies for Promoting Business in Search Engines”.
On 23 October, the Subject Committee for Economics and Commodity Science held a practical session for students of specialty 075 “Marketing”, educational and professional programme “IT Marketing and Business Communications”, with the participation of the leading SEO specialist of the company “4limes”, Yelyzaveta STRUTS, who is also the Chair of the Employers’ Council of specialty 075 Marketing. Topic of the session: “Modern Strategies for Promoting Websites in Search Engines”.
During the event, the students learned about current trends in search engine optimisation, the principles of how Google’s algorithms work, and the importance of quality content and keywords for improving website positions in search results. The specialist shared her own experience of building SEO strategies for brands in various industries and spoke about analytics and web resource optimisation tools.
The session took an interactive form: the participants completed practical tasks on selecting keywords, optimising meta tags and analysing competitors.
Holding such meetings helps students to form a modern vision of digital marketing, develop practical skills and increase their competitiveness on the labour market.
